Music rewards repetition and feel.
It is structure, improvisation, listening, and the reminder that precision does not have to erase personality.
The person behind the programs.
Strategy is the work. Building is the habit.
I’m an Austin-based strategic programs and operations leader with deep customer-experience expertise—and a lifelong tendency to take things apart, understand them, and make them better.
My story
Customer understanding became operational leadership.
My career started in customer-facing, sales, and communications roles. That gave me a close view of what customers actually experience—and of the operational friction that shapes that experience long before anyone sees a survey score.
Over time, my work expanded into program management, people leadership, Revenue Operations, product launches, AI and automation, global operating models, governance, and executive reporting. Today, I lead strategic programs at Coinbase that connect customer outcomes to growth, retention, and the way global teams operate.
I’m intentionally building toward broader operational leadership. Customer experience remains one of my strongest lenses, but the work itself is about systems, execution, business outcomes, and organizational scale.
Outside the job description
The things that keep me curious.
Progress is usually a collection of small failures.
It keeps me patient, observant, and willing to try the same thing differently until it works.
Old systems make their logic visible.
Working on the car is equal parts problem solving, persistence, engineering appreciation, and questionable time management.
Ideas become real when people can use them.
Design lets me combine strategy, technology, writing, aesthetics, and execution in one place.
A few useful facts
Professional depth without losing the human context.
Based inAustin, Texas
LanguagesEnglish and Spanish
EducationMBA · Data Science & Business Analytics · BA Psychology & Business
CertificationProject Management Professional (PMP)
IndustriesFintech · SaaS · Technology · Nonprofit · Professional services
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